
The Rivera report on the Democrats’ 2024 loss is an odd document.
It appears to contain some useful insights. It also appears unfinished, poorly rolled out, and only grudgingly released. The Democratic National Committee held the report for months before releasing it under internal pressure. DNC Chair Ken Martin then distanced himself from it, saying he was “not proud” of the product and that it did not meet his standards. The DNC also attached a disclaimer saying it could not verify many of the report’s claims because it had not received the underlying sourcing, interviews, or supporting data.
That is not how a serious political party should handle a serious post-election review.
Still, buried inside the Rivera report is an idea that both parties should take seriously: Democrats need to organize everywhere to win everywhere.
That phrase matters.
In fact, it may be the key to a healthier American politics.
What “Win Everywhere” Should Mean
I would take “win everywhere” more literally than political consultants usually do.
Obviously, no party will actually win every race. Politics is competitive. If one party improves, the other party will adapt. Some districts are deeply Republican. Others are deeply Democratic. Not every race is polled, and not every race can realistically be close in any given cycle.
But the aspiration should be clear:
A healthy political party should try to make every election genuinely contestable.
Conceptually, every serious party should want to nominate candidates who could poll within the margin of error before Election Day if voters were paying attention and both parties were competing seriously.
That is not because every candidate will win. They will not.
It is because the discipline of trying to win everywhere would force both parties to become better.
A Democrat running in rural Georgia should not sound like a faculty-lounge progressive from Brooklyn. A Republican running in suburban Maryland should not sound like he is auditioning for a Trump rally. Candidates should fit their communities while still reflecting their party’s broad principles.
That is what political parties are supposed to do.
They are supposed to persuade.
Why the Impossibility Is the Point
The reason “win everywhere” cannot fully succeed is also the reason it is so important.
If Democrats became more competitive in rural America, small towns, the South, and working-class communities, Republicans would have to adapt. They could not rely as easily on Trump loyalty, cultural resentment, and the assumption that Democrats are unacceptable by default.
If Republicans became more competitive in cities, suburbs, college towns, and diverse metropolitan areas, Democrats would have to adapt too. They could not rely as easily on progressive cultural shorthand, demographic assumptions, or opposition to Trump as a substitute for persuasion.
That competitive response is exactly what the country needs.
The goal is not permanent one-party dominance. The goal is healthier competition.
When both parties have to compete everywhere, both parties have to listen. They have to recruit better candidates. They have to moderate their language. They have to understand local concerns. They have to stop treating entire categories of voters as either deplorable or morally superior.
In short, both parties would have to become less obnoxious.
That may be the best argument for “win everywhere.”
Democrats’ Bad Habit: “Failure to Communicate”
The Rivera report appears more reasonable than the progressive response to it because it recognizes real Democratic weaknesses with men, rural voters, non-college voters, Latino voters, irregular voters, and voters in Middle America and the South. AP reported that the report criticized Democrats’ focus on identity politics and said Harris “wrote off rural America.” Reuters similarly reported that the report faulted Democrats for failing to engage men, rural voters, non-college-educated voters, and irregular voters.
That is useful.
But Democrats often make the same mistake after losing: they describe the defeat as a failure to communicate.
Sometimes that is true. Sometimes the message was unclear, the candidate was poorly defined, the campaign failed to respond, or the party did not show up.
But sometimes voters heard the message clearly enough and did not like it.
That distinction matters.
Immigration was not merely a communication problem. Inflation was not merely a communication problem. DEI rhetoric was not merely a communication problem. Cultural overreach was not merely a communication problem. The Trump campaign’s “they/them” ad was effective not simply because Democrats failed to answer it, but because many voters already suspected the party had become too willing to indulge the cultural left.
A party that wants to win everywhere cannot treat every voter disagreement as a misunderstanding.
It has to ask whether voters understood the party’s priorities and rejected them.
The Democratic Lesson
For Democrats, “win everywhere” means more than opening field offices in red counties.
It means becoming plausible to voters outside deep-blue cultural environments.
That does not mean becoming Republican. It does not mean abandoning civil rights, immigration reform, climate policy, abortion rights, or concern for vulnerable groups.
It means learning to speak about those issues in a way that does not sound contemptuous of ordinary people.
Democrats need to stop assuming that voters who dislike immigration disorder are xenophobes. They need to stop assuming that voters who dislike DEI rhetoric are racists. They need to stop assuming that voters who reject progressive language about gender are bigots. They need to stop confusing academic vocabulary with moral seriousness.
People of good will can address the real concerns of transgender people without appearing so open-minded that their brains fell out.
A party that wants to win everywhere has to be able to say that.
It also has to be honest about inflation. Biden-era transfers were politically understandable during COVID, but in retrospect the additional fiscal stimulus was poorly timed. When supply chains were still broken and production capacity was constrained, aggressive transfers increased demand faster than supply could respond. That made inflation more likely, and Democrats then paid the political price for seeming surprised by a result that should have been easier to anticipate.
That is not a messaging problem.
It is a judgment problem.
The Republican Lesson
Republicans need the same discipline.
A Republican Party that wants to win everywhere cannot define “Republican” as “loyal to Donald Trump.”
It cannot treat every dissenting conservative as a RINO. It cannot indulge election denial, cruelty, corruption, or authoritarian rhetoric and then wonder why it struggles in suburbs, cities, college towns, and diverse communities.
A serious Republican Party should have room for fiscal conservatives, libertarians, national-security conservatives, business conservatives, social conservatives, moderates, and populists. Those factions will disagree. That is what political parties are for.
But when loyalty to one man becomes the organizing principle, a party stops being a coalition and becomes a personal vehicle.
That is bad for Republicans. It is also bad for the country.
If Republicans wanted to win everywhere, they would need candidates who could speak to voters who care about fiscal discipline but reject chaos. They would need candidates who can talk about crime without sounding cruel, immigration without sounding bigoted, religion without sounding theocratic, and patriotism without sounding authoritarian.
That would make the Republican Party better.
The Virtuous Cycle
Here is the point that matters most.
If one party seriously tried to win everywhere, the other party would have to respond.
That response would create a virtuous cycle.
If Democrats competed seriously in rural and working-class districts, Republicans would have to stop taking those voters for granted. If Republicans competed seriously in urban and suburban districts, Democrats would have to stop taking those voters for granted.
More races would become real contests. More candidates would have to persuade. More voters would matter. Fewer politicians could survive by appealing only to activists, donors, cable-news audiences, or primary electorates.
That is how American politics could improve.
Not because one party becomes dominant.
Because both parties become less complacent.
A healthy democracy does not require one party to win everywhere. It requires both parties to believe they should try.
Why This Matters to CIVPAC
CIVPAC’s interest is not in helping Democrats win for the sake of Democrats, or Republicans win for the sake of Republicans.
Our interest is in making both parties better.
The country benefits when Democrats are forced to understand rural, religious, working-class, culturally moderate, and non-college voters. The country also benefits when Republicans are forced to understand urban, suburban, secular, immigrant, educated, and racially diverse voters.
Both parties need to compete for voters who are not already on their side.
That is how parties become less ideological, less arrogant, and less captured by their loudest activists.
It is also how voters get better choices.
Too many Americans are politically homeless because each party has learned to survive by making the other party unacceptable. Democrats rely on fear of Trump. Republicans rely on fear of the cultural left. Both strategies can work electorally. Neither strategy produces a healthy democracy.
“Win everywhere” offers a better discipline.
It says: do not write off voters. Do not caricature communities. Do not nominate candidates who can only speak to the converted. Do not assume that the other party’s failures are enough to excuse your own.
The Right Lesson From Rivera
The Rivera report may be unfinished. It may be poorly sourced. It may be incomplete. It reportedly sidesteps some of the hardest questions, including Biden’s decision to seek reelection, and the rushed elevation of Harris after Biden withdrew.
But the “win everywhere” idea is right.
The Democrats need it. Republicans need it too.
A party that wants to govern the whole country should try to understand the whole country. It should put forward candidates who can compete in places where the party usually loses. It should want every voter to believe that their vote matters and that both parties are capable of speaking to them.
That is not naïve. It is the competitive logic democracy is supposed to produce.
The country does not need one party to win everywhere.
It needs both parties to try.
That effort would force each party to listen more, preach less, and nominate candidates who can appeal beyond their own base.
That is the virtuous cycle American politics badly needs.
